Selling on Walmart Marketplace can be a great way to diversify your income in addition to selling on other e-commerce platforms such as Amazon, Ebay, and your own website. Walmart.com isn’t nearly as robust or boast a customer base like Amazon, but sometimes it’s a great additional revenue stream.
But selling on Walmart.com can be challenging and often disappointing. A product that is selling hundreds of units per month on Amazon might only sell 2 or 3 on Walmart Marketplace because of their much smaller market share compared to Amazon. In fact, Amazon has around 39% of the retail e-commerce market share compared to about 6% by Walmart, which is about 6 times the customer base.
Products that are profitable to sell on Amazon often get little to no sales on Walmart.com. Sellers often create a seller account on Walmart Marketplace expecting that same sales volume that they are accustomed to from Amazon, resulting in disappointment.
Many Walmart sellers simply abandon the platform feeling like it is a waste of their time since most of their sales and profits are coming from their own websites, Amazon or both. They have no idea that rather than just walking away with nothing, they can sell their Walmart seller accounts.