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Hi everyone, it’s Chris from Fast Lane Academy. If you don’t know me, I’ve been selling on Amazon for over 6 years. I’m doing over $100,000 a month in sales and today I’m going to show you how to rank your product on page 1 of Amazon, which is absolutely critical to your success as an Amazon seller because no one looks past the first page of search results.
And I’m also going to go over some of the risky and outdated methods that are out there being taught on YouTube and a lot of other places that can possibly get you banned from Amazon or have you spend hundreds if not thousands of dollars on product launch services that don’t work.
So let’s jump over to the computer and dive right in.
Now before we get started let me tell you up front that what I’m going to show you today is not the only way to get your product ranked on Amazon. There are a lot of ways to do this and this is a huge source of heated debate depending on who you ask, but I’m going to show you the way I do it, which I believe is the safest way to do this without risking breaking Amazon’s terms of service.
Speaking of TOS, let me show you what Amazon says about this. Here’s their prohibited seller activities and actions page. These are the things you can do that will cause you to wake up one day banned from ever selling on Amazon again for the rest of your life.
Now I’m not going to go over all of these. I highly recommend that you do that but let’s jump down to what’s relevant to this training which is Misuse of sales rank and Misuse of search and browse. Now here’s where the heated debate comes from.
Amazon likes to paint vague descriptions on this page which leaves a lot open to interpretation and allows them to fit a lot of specific activities under these broad brush strokes. For example, let’s look at these 2 statements, Any attempt to manipulate sales rank is prohibited. You cannot provide compensation to buyers for purchasing your products or provide claim codes to buyers for the purpose of inflating sales rank.
Now let me tell you what my interpretation of this is and why it’s so important.
One of the old methods of getting your product ranked was using these launch services that had these huge email lists of thousands of customers that were interested in deals and what they did was charged you hundreds of dollars to do a product launch where they emailed their customers your deal which was usually 50-90% off, sent them to Amazon with a super url (I’ll explain that in a minute) and boom, you were ranked on the first page, usually in the top 5 or 10 within a week for your primary keyword.
There’s still a lot of outdated YouTube videos, courses and websites that teach this and the launch service owners still swear that this tactic is ok and it works. I’m not going to argue this point but I can tell you this. I’m in a lot of Amazon seller groups and there’s a post just about every day where people are getting suspended by Amazon or their product isn’t getting ranked using this old technique and they lost hundreds of dollars.
I also know firsthand because a friend of mine is an Amazon seller and he tried to get 2 products ranked about 6 months ago using this method. He spent $700 and never made it past page 3. And this was a holiday product and it was 2 months before the holiday, so it should have been super easy to rank this product.
So what this tells me is that Amazon is on to this technique, which they should be because it’s been going on for years. They have altered their algorithm so it no longer works and if they catch you doing it, this tactic certainly seems to be a prohibited activity now that can get you suspended. So I highly recommend you stay away from that method.
Here’s the next interesting part under Misuse of search and browse. When customers use Amazon’s search engine and browse structure, they expect to see relevant and accurate results. Any attempt to manipulate the Search and Browse experience is therefore prohibited. Prohibited behaviors include, but are not limited to:
Artificially simulating customer traffic. Now let’s go back to the super url that most if not all of these launch services use. Here’s how that works. Let’s say I had a bike light I was selling on Amazon and I found out that the main keyword that is getting all of the searches on Amazon and making the most money was “bike light”. And if you hang in there, I’ll show you later how to figure out what that keyword is, along with a lot of other ones.
Now the most powerful way to get ranked for any keyword in Amazon is if a customer goes to Amazon, types in the keyword such as “bike light”, finds your product and then buys it. If you get enough people doing that, you will shoot up to the top of page 1 pretty fast. But that’s easier said than done. How can you get a lot of people to do that?
The solution was the super url. There’s a way to create a url that when customer’s click it, it takes them to Amazon, fills in the keyword and pulls up your product. Let me show you an example of that.
Now, I’m sorry if you’re disappointed because I’m not going to show you how to do that because I’m not going to be liable for you getting in trouble with Amazon or banned. It may never happen. I’m not saying that will definitely happen to you if you use a super url. I just can’t recommend it because once again, it seems to fit right into that narrative of manipulating the search and browse experience. It’s your business, your choice.
So that’s enough about what I don’t recommend. I wanted to go over those 2 methods because they were very popular a while back and if you do a lot of research on this subject, you will probably run across this being taught but now let me go over the method I use and recommend.
The first thing you want to make sure you’ve done is optimize your listing. I’m not going to go over that because that would be a super in depth training that could go on for hours. You need to make sure you have a good title, outstanding images, good copywriting on your bullet points, description and more.
If you don’t know how to do that, I highly recommend purchasing an excellent training course if you haven’t already. I’m going to leave a link in the description below to the training that has the best information on doing this as well as a lot of other advanced strategies for getting ranked and staying there. That link is actually a free training where you can learn some of those strategies for free. So even if you have no intention of buying a course to learn this, at least watch the free training and get the free info from it.
Now the reason why you need a well optimized listing is because you can get your product ranked on the first page of Amazon but if you don’t convert well, those rankings won’t stick.
You see Amazon wants products that convert well on the first page because their objective is to make the most money possible. So they aren’t going to leave a poor converting product on that premium real estate. They will put a new product there with no sales history, which is why I said you can get it ranked.
But if it doesn’t convert well, you’re out of there. So make sure you have a well optimized listing because you’re wasting your time and money getting it ranked if you don’t.
But before you do that, the first thing you have to do is find out what your keywords are and how many products you need to sell each day to get ranked for those keywords. For that, you’re going to need a good keyword tool.
The only one that I know of that will give you that data is Helium 10. It’s the only tool I use and I highly recommend it if you’re serious about your Amazon business. It does a lot more than just find keywords and tell you how many products you need to sell to rank for those keywords so be sure to check it out. I also have another video with a full review of Helium 10 vs another popular tool so check that out if you’re interested.
They gave me a 50% discount off your first month to give to you guys so I’ll leave that link below this video and just enter the code FLA for Fast Lane Academy when checking out to get that discount. And if you don’t want to invest in Helium 10 right now, just know it’s available to you when you’re ready.
So what we’re going to do first is use the magnet tool and put a seed keyword in. So once again, let’s use the bike light example. What we’re going to do is find 10 excellent keywords to target.
Now this is going to seem tedious and it is, but this is so critical because it’s all about the keywords, so you just have to spend some time on this. There’s only so much that software can do. Human reasoning has to come into play at this point.
When looking at the keywords, we want to see how many we need to sell to get on the first page so what we are going to do is look over the bsr’s on the page.
So once you’ve determined those top 10 keywords, here’s my method for ranking products on Amazon safely.
You want to make sure those keywords are in your title because your product title carries the most weight when ranking your product for specific keywords. Let me show you how to do that.
Now here’s where my method is different from a lot of traditional methods. In the beginning, I like to only work in small amounts of super specific keywords rather than work in hundreds of general ones because I want the best possible conversion rate. If I have a lot of junk keywords in there, it’s going to water that conversion rate down and we don’t want that.
We will add more keywords later on down the road. Next, we want to be sure to add those keywords to the keyword tracker in Helium 10. This will give us an update every day or every hour depending on what setting you choose, on how we are doing. This is really important so you can see a chart with your progress so you know how this method is working for you.
Then, you want to price your product extremely aggressively. So going back to the bike light example, I would price my product at least $1 less than the lowest price comparable product on the page, and I would set up a coupon for $1 off. The coupon will get you a great click through rate because look how much that stands out on the page. It just draws your eye in. And the lowest price will get you the best conversion rate.
Don’t worry if you are losing money on this. You might actually profit if you are in a less competitive niche but there’s a good chance you will be at a loss between the ads and your low price. This is temporary while you are getting ranked on page 1. After you get there, you can start raising your price.
So the next thing I want to do is set up an Amazon ppc campaign with those 10 or so keywords. Make sure you set them to exact match.
Then, you want to run some outside traffic to your listing to get sales outside of Amazon. This is really important so make sure you do this and here’s why. Amazon rewards you for bringing outside traffic because that’s more customers for them. I saw a statistic recently that the average annual customer value for Amazon is around $700. So when you bring them new customers, even if they are buying your product, you get rewarded for it. And the more diverse traffic sources you can bring, like Facebook, Pinterest, Google, etc. the better.
Now, setting up Amazon ppc campaigns and external traffic ppc campaigns is a completely different super in depth training. If you don’t know how to do either of those, then I recommend you pick up that course I told you about earlier. I left a link in the description below this video. It will teach you all of that and there’s some advanced strategies in the course that will teach you how to get much better results, which can be really helpful since you’re going to be spending money on paid ads.
Your minimum daily sales target should be based on what the estimated daily sales are for the lowest 3 bsr’s on page 1 for each keyword.
It usually takes about 5-7 days to see results so don’t give up if it’s only been a few days and you aren’t seeing any movement yet in your keyword rankings. Give it at least a week and you should see some great results. You probably won’t rank on page 1 for all of the keywords you are targeting and I obviously can’t guarantee what type of results you will get, but for me, this method works pretty well for getting ranked for several of them, and it’s a lot safer than using most launch services and deal clubs.
After about 8-10 days, if you are happy with your results and sales volume, you can start raising your price. I would raise it about a $1 at first, then slowly ramp it up $1 maybe every few days or so until you reach your target price. Just make sure that target price is reasonable based on everyone else is selling at.
After that, you can start adding more keywords from your list, start doing product targeting ads and a lot more advanced techniques you can learn in the course I mentioned earlier that can literally triple your sales and profits.
So that’s it for this training. I hope you liked it guys. Feel free to drop a comment with any questions comments or suggestions and be sure to check out all of the links I left in the description below and like and subscribe so you get notified of all of our future videos like this.
Now go get your products ranked on Amazon.